Archive for September 2008
Yesterday a small section of the internet was set ablaze as Bungie released what can only be called a teaser trailer of something they have been working on for Halo 3. While the exact nature of this project is unknown to the general public, it has been said that the video is teasing an extension for the Halo 3 campaign mode. The guys over at X3F have put together the video above, detailing and speculating on almost every aspect of the video.
In addition to releasing the teaser trailer, Bungie also released a title update for Halo 3, bringing lots of changes to the game including more achievements for you to go after.
Now the question I’ve been asking myself is simply “”why”. Why now? Why show a teaser trailer and create extra content for a game that has been out for a year?
The answer to that question in my mind is quite simple: longevity. In a day and age of trade-ins and used games, video game companies need to prolong the enjoyment factor of the games they make. If it’s by releasing regular DLC for the games or continually updating the multiplayer aspect of their games, companies like Bungie see the power that ongoing support for their titles can wield. Personally I’m excited about the trailer that was released and by all of the support Bungie has put into their game. Immediatly after watching the trailer on Xbox Live, I quickly took my copy of Halo 3 and started to fall in love with it all over again.
Even though the nature of the project is unknown at this point, I’m truly excited and welcome another adventure in the universe of Halo. I also hope that more video game companies learn from this great example and attempt to give their games ongoing support well after their fiscal year.
You absolutely must watch this video! I love it when a marketing team comes together and does something wonderful to promote their new product. I’m a huge fan of great commercials and always keep an eye out for the good ones. This is a new marketing scheme for the upcoming Wii game Wario Land: Shake it! due out later this year.
You’ll notice I didn’t post the video here and that’s for good reason. Just click the link and enjoy. Be sure to tell me what you think of it and be prepared to have your mind blown!
It’s already known that I’m super excited for the new Xbox experience to come out. While I was at PAX this year in Seattle, I got the chance to see Major Nelson demo a beta build of the new Xbox Experience and I must say, that made me more excited than I already was.
While I’m not to enthused about the Avatars, they still add a new level of interaction with my console and I’ll more than likely receive it with open arms. The above video is Major Nelson showing off a few options you have when creating your Avatar for the first time. The video below is me going renegade and filming a part of the demo at PAX. I CAN’T WAIT!!!!!!!
The new Xbox experience will be gracing us with its present this Fall 2008.
